Google may be forced to sell Chrome US anti-monopoly lawsuit
According to foreign media Politico, the US Department of Justice and multi-state prosecutors are investigating whether Google is involved in antitrust activities. Google may be forced to sell Chrome and other businesses to prevent monopoly of the online advertising market.
According to people familiar with the matter, the U.S. Department of Justice will file an antitrust lawsuit against Google as soon as next week to force Google to sell its Chrome business in order to weaken Google’s dominant position and prevent it from expanding its influence in the online advertising market. If relevant departments force Google to sell Chrome browser and part of its advertising business, it may become the first company in the US technology industry to be forced to spin off its business in antitrust investigations.
According to global statistics released by Statcounter, as of September, Chrome's market share in global computer browsers reached about 70%. In addition, Google's online advertising business has annual revenue of 130 billion US dollars (about 1.0075 billion Hong Kong dollars). , The market share is about 37%.
Google also announced the elimination of Chrome’s third-party cookies on the grounds of “protecting consumer privacy” in January of this year. According to Google’s estimates, disabling third-party cookies may reduce media revenue from online advertising by as much as 62%. Outsiders worry that Google will further expand and monopolize the online market.
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